This is a repost from JCI.
Tunisia, November 2025 — Junior Chamber International (JCI), a global network of young leaders committed to creating positive change, has officially unveiled JCI’s New Logo during its 2025 World Congress. The event marks a historic moment for the organization as it celebrates its 110th year of empowering young leaders through meaningful action, collaboration, and impact. The launch of the new identity represents more than a visual change; it symbolizes JCI’s renewed direction as the leading leadership organization for the next generation.
A Century of Impact and a Vision for the Future
For more than a century, JCI has empowered young people to create sustainable impact through leadership, collaboration, and innovation. As society continues to transform, the organization recognized the need for a visual identity that mirrors its growth and renewed focus.
The decision to update JCI’s identity followed a comprehensive evaluation involving several creative agencies from around the world. Each agency presented concepts that would capture JCI’s legacy while modernizing its image for the next generation of changemakers. The result was a brand that balances heritage with forward momentum, signaling JCI’s readiness to shape the future of leadership.
Building a Brand for a Changing World
The creation of the new JCI logo was informed by extensive research, including findings from the JCI Youth Leadership Survey, which provided valuable insights into how young people perceive leadership today. The feedback revealed a strong desire for authenticity, relevance, and innovation in how organizations communicate their mission.
This insight came at a time when the global landscape is evolving rapidly with the rise of generative AI and shifting expectations of leadership. JCI recognized the need to differentiate itself from other global networks by presenting a unified brand that speaks to both its heritage and its role in shaping modern leadership.
The Meaning Behind the Design
The new JCI Logo retains the familiar blue color palette of the previous version to honor the organization’s history and continuity. The redesign focuses on a modernized shield that carries deep symbolic meaning for members worldwide.
- The Shield represents legacy and strength, reminding members of the organization’s century-long tradition of building capable leaders.
- The Ripple Effect within the shield symbolizes personal development and the positive impact that JCI members create in their communities.
- The shield also subtly integrates the letters J C I, reinforcing unity and recognition.
- Its four elements represent JCI’s four global regions and the four Areas of Opportunity that define the organization: Individual Development, Community Action, International Cooperation, and Business and Entrepreneurship.
Together, these elements form a timeless emblem that connects JCI’s heritage to its future as a truly global Leadership Organization.
A Unified Brand for a Global Movement
JCI’s New Logo is more than a design update. It represents a collective vision to strengthen the organization’s global voice and reaffirm its role in driving meaningful change. As JCI enters its 110th year, the refreshed brand identity will help strengthen partnerships with institutional and strategic allies, including the United Nations, as the organization continues to champion collaboration toward the Sustainable Development Goals.
The rebrand marks a renewed promise to every member, partner, and community: that JCI will continue to evolve, inspire, and empower the next generation of leaders who are ready to act for impact.
Looking Forward
The global rollout of JCI’s new logo and refreshed identity will continue beyond the World Congress in Tunisia, with brand guidelines, communication materials, and implementation tools to be released soon. To learn more about the JCI new logo, its brand story, and upcoming rollout resources, visit jci.cc.
Acknowledgments
JCI extends its appreciation to Pavlov Brand Consultancy for leading the development of the new visual identity. Their strategic insight and creative direction were key to bringing this project to life.
JCI also thanks Dr. Rolf Claessen for guiding the trademark process. His support ensured that the new identity is protected and ready for global use.
This rebranding effort was made possible through the collaboration of JCI Advisers, the JCI Special Committee on Rebranding, the 2025 Board of Directors, and the JCI World Headquarters team. Their leadership, coordination, and dedication guided the project from early evaluation to final approval.
JCI further recognizes the contributions of JCI members worldwide, whose feedback, participation in surveys, and commitment to the organization inspired the direction of the new brand. Their passion for creating positive change continues to shape JCI’s identity and future.
JCI Legazpi Follows Suit
With this change from the organization, JCI Legazpi started the transition and is now adopting the new logo. In the next few months, the new logo will replace all existing old logos that the local organization is using on all its platforms.
